Marketing Director

Director of Marketing at Chick-fil A Ingleside will lead the emotional connection relationship with guest using various media sources such as Facebook and IG, as well as planning and hosting special events for various occasions and groups such as mommy groups, local businesses and schools.
The Marketing Director will be responsible for increasing year over year sales through sales generating programs and activations.
The use of innovation and out of the box thinking coupled with traditional marketing tactics will be key to the success of the marketing program.
The marketing program.
The Marketing Director will spend time in the restaurant operations to ensure success of the program, all while coaching and leading others.
Your Impact: 50% generating incremental inside/ outside sales 30% leveraging in unit sales building, promos and emotional connections 20% distributed seasonally to support administrative/ analysis and community Support the vision of the operator and translate that into sales and brand building opportunities using the RAVE filter.
Utilize selected team members to conduct outside sales/brand building opportunities to build emotional connection.
Create and execute a marketing plan (annual, quarterly, and monthly) to achieve sales building goal within the business framework Track and analyze past sales building activities and build upon the past success Manage requests for donations (no cash donations) according to donation guidelines Catering and Outside Sales Manage deliveries within Outside Sales guidelines Ensure necessary catering supplies are available Attend RMD market meetings and work closely with our leadership team to discuss current and future marketing activities/ events Work closely with operational leaders, communicating proactively to make sure they are prepared with food supplies and staffing to deliver great experiences.
Leverage our four unique assets to develop emotional connections.
Ensure the Cows are leveraged consistently and according to CFA standards Maintain cow costumes and outfits to protect our investment in them.
Maintain and keep organized marketing closet, outside storage, and off-site storage.
Make sure marketing items aren't left out cluttering office.
Qualifications: • Bachelor's Degree in Marketing • Energetic and results driven • Creative and not afraid to implement strategies • People Person that’s able to create relationships quickly • Must be able to self-manage